Privacy Policy

Last Modified: May 7, 2026

Introduction

ZeroG Payments, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit www.shift4usapartner.com (the “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website or our team.
• Through forms you submit on this Website, including lead inquiry and contact forms.
• Through phone calls placed to numbers published on this Website, which may be logged through our business communications platform.

It does not apply to information collected by us offline or through any other means, or by any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website, make any purchases through the Website, use any of the interactive features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@zerogpayments.com.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, email address, telephone number, business name, business type, number of locations, current point-of-sale or payments provider, or any other identifier by which you may be contacted online or offline (“personal information”).
• That is about you but individually does not identify you, such as the type of business you operate, the technology challenges you describe to us, or the timeframe in which you are evaluating a solution.
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third parties, for example, our business partners, service providers, and advertising platforms.

Information You Provide to Us

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on our Website, including our lead qualification form, contact form, and any other inquiry forms. This information may include your name, email, phone number, business name, location, current technology stack, and a description of what you are looking for.
• Records and copies of your correspondence (including email addresses) if you contact us.
• Your responses to surveys that we might ask you to complete for research purposes.
• Details of inquiries or referrals you initiate through the Website.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns, recognize you when you return to our Website, and tailor the content we present to you.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Web beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications on the Website are served by third parties, including analytics providers, advertising networks, and security or content delivery providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies, to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services.

The third-party services we use include:

• Google Analytics (GA4). We use Google Analytics to understand how visitors interact with our Website. Google Analytics uses cookies to collect information such as pages visited, time spent on the site, and how visitors arrived at the site. You can learn about Google’s privacy practices at https://policies.google.com/privacy and opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
• Meta Pixel (Facebook and Instagram). We use the Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram, to retarget visitors with relevant ads, and to build custom and lookalike audiences. The Meta Pixel may collect information such as your IP address, browser, pages viewed, and actions taken on our Website, and may share that information with Meta Platforms, Inc. You can learn more about Meta’s data practices at https://www.facebook.com/privacy/policy/ and adjust your ad preferences at https://www.facebook.com/adpreferences.
• Cloudflare. We use Cloudflare to provide content delivery, performance optimization, and security services for the Website, including protection against malicious traffic and denial-of-service attacks. Cloudflare may process IP addresses and other technical information to provide these services. You can review Cloudflare’s privacy practices at https://www.cloudflare.com/privacypolicy/.
• Email marketing platforms. If you submit your email address through a form on the Website or otherwise opt in, we may add you to an email marketing list maintained on a third-party email marketing platform (such as Mailchimp, Zoho Campaigns, or a similar service). These platforms process your email address and engagement data on our behalf so that we can send you relevant communications. Every marketing email contains an unsubscribe link.
• Customer relationship management (CRM) platform. Information you submit through our forms is routed into our CRM system (Zoho) for follow-up and lead management.
• Business communications platform. Calls placed to phone numbers published on this Website may be logged through our business phone system (RingCentral) for routing, quality, and record-keeping purposes.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To respond to inquiries you submit through forms or otherwise initiate with us.
• To match you with appropriate point-of-sale, payments, or related technology consultations, recommendations, or third-party providers based on the information you share.
• To fulfill any other purpose for which you provide it.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
• To notify you about changes to our Website or any services we offer or provide through it.
• To improve our Website, marketing, and outreach.
• To send you marketing communications that we believe may be of interest to you, where permitted by law.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. This includes the analytics, advertising, hosting, security, CRM, email marketing, and communications providers identified above.
• To point-of-sale providers, payment processors, hardware vendors, or consulting partners with whom we may match you based on the information you provide, in order to fulfill your inquiry or referral request.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Use and other agreements.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own services, you can opt-out by clicking the unsubscribe link in any marketing email we send, or by emailing us at privacy@zerogpayments.com. This opt out does not apply to information provided as a result of a service inquiry, warranty registration, or similar transaction.
• Targeted Advertising. You can opt out of receiving targeted ads from many ad networks. Visit the Digital Advertising Alliance at www.aboutads.info/choices/ or the Network Advertising Initiative at www.networkadvertising.org/choices/ to learn more.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.

Categories of Personal Information We Collect

In the preceding 12 months, we may have collected the following categories of personal information:

• Identifiers such as name, postal address, email address, telephone number, IP address, and similar identifiers.
• Customer records such as business name and contact information you provide through our forms.
• Commercial information such as the products or services you have inquired about.
• Internet or other electronic network activity information such as browsing history, search history, and information regarding your interaction with our Website and advertisements.
• Geolocation data derived from your IP address.
• Inferences drawn from any of the above to create a profile reflecting your preferences and characteristics relevant to point-of-sale and payments decisions.

Your Rights

Subject to certain limits and exceptions, California residents have the right to:

• Know what personal information we have collected, used, disclosed, and sold or shared about you.
• Delete personal information we have collected from you.
• Correct inaccurate personal information we maintain about you.
• Opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
• Limit the use of sensitive personal information.
• Non-discrimination for exercising your CCPA rights.

“Sale” or “Sharing” of Personal Information

We do not sell personal information for monetary consideration. However, the use of advertising cookies and pixels (such as the Meta Pixel) on our Website may constitute “sharing” of personal information for cross-context behavioral advertising under the CCPA. You may opt out of this sharing at any time by emailing privacy@zerogpayments.com with the subject line “Do Not Sell or Share My Personal Information,” or by enabling Global Privacy Control (GPC) signals in your browser.

How to Exercise Your Rights

To exercise any of these rights, please email us at privacy@zerogpayments.com. We will need to verify your identity before fulfilling your request, which may require you to confirm specific information we have on file. You may also designate an authorized agent to make a request on your behalf, subject to verification.

Other U.S. State Privacy Rights

If you are a resident of a U.S. state other than California that provides residents with statutory privacy rights (which may include the right to access, correct, delete, or opt out of certain processing of your personal information), you may exercise any rights available to you under your state’s law by emailing us at privacy@zerogpayments.com. We will respond consistent with applicable law.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls, and access is restricted to authorized personnel.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to enforce our agreements. When we no longer need your personal information, we will securely delete or anonymize it.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, or to exercise any rights described above, contact us at:

ZeroG Payments, LLC
Email: privacy@zerogpayments.com